Build a tracked link in ten seconds. Use one of these anywhere you post, email or print a link, and the lead board will tell you which one brought the customer.
Why it matters. A plain link tells us somebody arrived. A built link tells us where from. Without it every enquiry reads as "direct" and nobody can tell which post, email or flyer is working.
Letters, numbers and dashes. This is how you tell two Facebook posts apart later.
Two rules and that is all
Never edit the link by hand after copying it. If you need a different one, build a different one. And use a built link every single time, even for a quick post, because a link posted plain is a lead we cannot trace.